Slow Fashion entrepreneur: morphing clothes = simpler closet

Mireia Solsona studied architecture in Barcelona and pursued fashion as a hobby. Then the housing market crashed and with little work for architects, she decided to fall back on her hobby. But she didn't want to just create one more clothing brand. Inspired by the Ancient Greeks and their brand of Slow Fashion, she began to work on an idea for a multi-functional clothing line. Fascinated by the Greeks' ability to turn a simple piece of cloth into dozens of outfits, Solsona began creating geometric-shaped pieces of clothing that could be twisted, turned, flipped and folded to create entirely new looks. Today, her Mimètik clothing line is in constant motion. A cylindrincal piece of fabric converts between a dress and a top with a morphing neckline. A little red dress can be worn backward or forward, with caped sleeves or a bunched neck. A cone-shaped fabric flip-flops between a skirt a shirt (both are reservable). The most impressively morphing piece is a particularly Grecian shape that can be tied, twisted and wrapped to create ten different looks. More info & original story: faircompanies.com Mimètik: www.mimetikbcn.com

Fashion in Ancient Times

In the ancient days royal, expensive, stylistic and highly attractive clothes are generally worn by the courtiers. At the same time the Pharaohs in the Egyptian soil, were not ready to leave behind. If you make a detailed study in this realm, the terracotta figurines that belong to the oldest Harappa Age expose the hair styles with the interesting head gears which can also be compared with the modern hair styles that have a heavy look. The dancing girl of Mohenjo-Daro wearing bangles in her arms are not at all behind any fashion concepts of any ages. It cannot be denied that the whole world had been attracted by the glamour and allure of Cleopatra as she was a woman with unique political skills. Moreover she had crafted many fashion styles starting from jewellery items to stunning outfits for the great Egyptian emperors.

In the west, the Greeks and Italians gained reputation not only due to the high standards in art, architecture and warfare, but also they supported the appealing and elegant army uniforms and court-attires with their unique and intricate concepts in designs. Lot of extra ordinary range and variety of apparels have been supplied to the world through their illustrious Greek and Egyptian and Indian mythologies and these have been preserved and also they stand out in the form of various paintings and sculptures. The modern day fashion designers had taken some of these ancient models as the greatest source of inspiration for their creation of unique trends in designs and styles.

In the modelling and fashion industry, cultural influences will have a great impact on the various aspects of modelling world. In the western or secular countries and cultures a colourful two piece bikini may be great fashion item but at the same time it is restricted in some rigid and fundamental fields and areas. On the other hand, there is no demand in the secular and modern world for the veil but it is popular in the continents such as Australia, North America, Asia, and Africa.

All these fashion clothing items and articles could bring together all these factors and will get the status of cross-cultural designer dresses. Earrings, bracelets, pendants and rings are always there in fashion since ages with the trivial exception of very little diversity in shape, materials and style. These items are all having big scope in all kinds of societies and cultures. If we think at the individual level fashion may not just a simple word or even an uncomplicated attitude. It may not even be an overwhelming desire. Thus fashion is actually a diverse system of belief that can influence individuals in so many ways.

The author is a copy writer and is working for a model agency. To know more about Replay models and Replay model Management visit: www.replaymodels.com

History of Fashion - Ancient Rome

The legend tells that Rome was founded on April 21, 753 BC, by the twin sons of Mars, Romulus and Remus. Romulus killed his brother over the throne and became the sole ruler of Rome. He reigned until 715 BC, when he was succeeded by Numa Pompilius, the founder of Roman law and its religious practices.

With time, Roman power, influence and territory grew to unprecedented proportions in the ancient world. By the end of the Republic (31 BC), Rome controlled the entire Mediterranean. They defeated their most powerful rivals, the Carthaginians, and took over many of the lands ruled by the Greeks, including Egypt. Although, eventually ancient Rome was sacrificed at the altar of its own internal struggles for power, it was not before it had written its name under one of the most important periods in humankind's history. Two thousand years later, ancient Rome remains an endless inspiration of art, culture, architecture, and even fashion.

Costume
Roman costume was influenced by the styles of previous civilizations, such as the Etruscans and the Greeks, and also reflected the dress of conquered peoples, although in a lesser degree. It comprised two main categories: indutus, items that were put on, and amictus, clothing wrapped or draped around the body.

The wide range of climates that existed within the vast Roman Empire led to the creation of the seasonal dressing concept. Dress was adapted to the specific seasons and weather conditions.

Women's clothing
Women's clothes were made of light materials and in a variety of colors, which set them apart from men's clothes. Also, unlike men's dress, women's clothes changed little. The primary garment was the stola, a long tunic with full sleeves. It was made from wool, cotton or linen, with the more expensive designs made from silk. The stola was worn with a girdle known as cingulum and a wide belt, known as a succinda. With the help of these, women achieved to create a double-bloused effect. Under the stola women wore a bust bodice - the strophium, and a sleeveless shift dress - the subucula.

Roman matrons wore wide tunics, pleated into tiny folds, which were held together at the shoulder by a series of buttons along the sleeve.

The palla was a warm piece of cloth with a hood, fastened with a clasp. Another outer garment was the sapparum, worn by women of the upper class, which had short sleeves, and the olicula, which basically was a short cape.

Men's clothing
In the early days of the Republic, Roman men wore a simple linen loincloth known as the subligaculom or licinium. By the time of the empire, only athletes and workmen were permitted to wear loincloths. Romans, unlike the Greeks, were not tolerant of nudity. They did, however, inherit from them their two main garments: the tunic and the cloak. The basic short-sleeved tunic consisted of two pieces of wool cloth joined at the shoulders and down the sides, with slits for the head and arms. It was gathered at the waist with a belt, but could also be worn with a girdle.

There were different tunic styles for different occasions and social ranks. Magistrates wore the Tunica angusti clavi, which had two narrow purple stripes on each shoulder. The Tunica laticlavia, worn by senators, featured wider purple stripes. Made from purple silk and embroidered with gold thread, the Tunica palmata was worn by victorious generals. It consisted of two pieces and was worn together with the Toga picta. There were also other tunics, such as the Tunica recta, the Subucula and Tunica exteriodum, and the Caracaila.

The most important mantle was the toga, which was descended from the Greek himation and the Etruscan tebenna. The draped, elliptically shaped woolen piece of fabric was reserved for Roman citizens; slaves, foreigners, and lower classes were forbidden from wearing it. The toga's decoration, color and shape denoted the wearer's social rank. As did the manner in which the toga was draped.

The different forms of togas included the Toga picta, which signified victory and was worn by Roman generals on specific occasions. This toga was property of the state and only loaned to generals for ceremonial wear. Another toga was the Toga candida, which was worn by candidates for public office. Mourners wore the Toga pulla, which was either black, dark brown or gray, and had a head cover. The solid purple Toga trabea was worn by spiritual men. The same toga with purple and crimson stripes was reserved for the augurs or omens interpreters, while the purple and white one revealed the rulers of the Republic.

With the expansion of the Empire, Rome came to include in its territories much of northern Europe, which translated into harsher climatic conditions. Warm outer garments became a necessity. The Roman wardrobe included the sagum - a blanket-like wrap, taken from the Gauls; the lacerna, a rectangular piece of wool, draped over the shoulders, which had to be fastened with a clasp; the pallum - or women's palla - was a short rectangular cloak, influenced by the Greek himation; the paludanentum, was an enlarged version of the Greek chlamys, worn by Roman generals.

The author is the founder and owner of Adriana Allen LLC - a European fashion brand offering handmade and one-of-a-kind handbags and fashion accessories. You can learn more about world fashion, fashion's history, and how to buy fashion accessories at our official blog

The Business of Fashion

Image : http://www.flickr.com

When the first human being, in Eden or on earth, covered his body with leaves, or later with an animal skin, the fashion industry was founded at that time. Though we are not familiar with the style and attire of that time until the ancient civilizations preserved few images in the solidity of rocks, through cave paintings and through rock-cut sculptures.

Terra Cotta figurines of the oldest Harappan Age show interesting headdresses that can be compared with any modern hairstyle with a heavy look. The Dancing Girl of Mohenjo Daro with bangles in her arms is not behind any fashion sculpt of any age. While no one can deny the allure and glamour of Cleopatra; a woman with great political skills and a long nose, who crafted many fashion styles from jewelry to outfits of the great Egyptian Empire of Scissors.

But fashion is not only associated to women always! In ancient times of Cleopatra, Scissors always wore clothes that were royal, expensive, stylistic, attractive and special. At the same Egyptian soil, the Pharaohs were never behind. The great Biblical Character of Moses, if taken as an Egyptian Prince, was always a portrayed, in tales and later in movies, in a charismatic outfit.

While in the Western part of the globe, the Greeks and Romans not only marked high standards in Art, Architecture, and Warfare, but their unique and intricate concepts of a perfect and godlike human body, especially of males, supported the appealing army uniforms and court-wears.

The supernatural characters of illustrious Greek, Egyptian and Indian Mythologies did provide extraordinary range of apparel; well preserved in the form of painting and sculpture.

These ancient models are still the greatest sources of inspiration for modern day fashion designers and the origins of the evolved form of cultural trends prevailed through continents from Australia to America and from Asia to Africa.

Cultural influences are stronger when we consider the economic aspect of the fashion industry. Business needs market where it can present fresh ideas and products in every new day. Although in this global age, acculturation is very much on. But even then there are many cultural aspects that can instigate or impede certain trends. A colorful bikini is a great fashion market item in Western or secular and modern cultures, but it is almost a taboo in some rigid and fundamental areas. Contrary to that, a veil is popular in fundamental countries, but has no market in secular or modern world. However, so many fashion articles could get the status of cross-cultural ambition. Especially in ornaments, there is not much difference across the globe with exception of little diversity in shape, material and style. Earrings, bracelets, pendants, bangles and rings are always, and everywhere, in fashion since ages having big market scope in all societies and cultures.

On the individual level, fashion is not just a simple word or an uncomplicated attitude, or even an overwhelming desire. Fashion is a multifarious dogma that can influence an individual in many ways.

"As process it is [fashion] sustained through some complex amalgamation of inspiration, imitation and institutionalization, all of which seem necessary, even though the nature and degree of their fusion is, as we can infer from fashion history, quite variable." (Fred Davis. Fashion, Culture and Identity. P. 123)

Therefore, the multifaceted incorporation of fashion, where force an individual at the same time, it also institutionalize itself on many grounds. This institutionalization is not only at the academic level, but due to its capacity of holding an individual, society, or even the whole world has created a huge market for investors.

This feature has made fashion, throughout past decades, an industry with small to bulk product possibility that can be marketed all around the world. It attracted many business tycoons and groups of companies to invest in fashion industry, or to label some of their products as fashion products. This idea initially covered the clothes brand but soon after, it encompassed every utility of everyday life. From earrings to pendants, from watches to glasses, from shoes to wallets, from perfumes to hairstyles, everything was produced and marketed, exported and imported on such a huge scale that it actually influenced the economy of various countries. Apart from the individual fashion, bathroom accessories, kitchen, bedroom and bathroom décor, landscaping of gardens and lawns, furniture, automobiles, electronics or even language accents, everything got under the broad term of fashion. Products singularly and brands collectively helped and polished lifestyle across the continents. So, inevitably fashion market got vitality.

Despite quality, comfort and durability the exclusivity of a product and its luxurious look are the reasons that produce scope for a product to be marketed. That is the market policy of almost every fashion company revolves around these features.

Simultaneously, the marketing and availability of various products have developed the customers' sense of selection and exposure with a comparative buying power. Fashion is not always brand conscious; it is item based as well. Sometime, the need for a particular item may force us to go beyond the brand-range and select something less popular. This is a challenge all the famous brands have to cope with. Ian Griffiths and Nicola White, in their edited work: The Fashion Business- Theory, Practice, Image, commented on item shopping as:

"Item shopping is still very much part of our lives, but market saturation has taken its toll and replacement purchases of core product continue to decline. Added to this is the changing profile of the customer, who, through constant exposure, is becoming wiser, more astute, more confident in mixing products and consequently, likely to be less brand loyal."

The customer satisfaction is very important in the fashion industry; either it is attained by making customer needful for an upcoming product through advertising, or by providing him what he is striving for. The former caused the creative and design department to experiment with new ideas and shapes while the latter forced the quality controlled production with maintained standards.

Modern day fashion is rapid, short lived, more corporate in its structure, and psychological than ever before. Due to better and quick sources of communication and information, the international or external markets are open for every fashion company to do business, multinational companies can be found with variety of products in all the continents with complex network and appropriate marketing policies according to the socio-cultural requirements of a certain country. Especially, when we talk about the couture and cosmetics, contemporary trends are getting more and more cross-cultural due to viewership of various fashion channels on TV. This is far quicker source than the print media. So, the skills and concepts are also crossing the geographical and ideological boundaries of different parts of the world regardless of ethnic rigidity and conventionalism. That is one reason that fashion is also taken as the reflection of the progress in some developing countries. Fred Divis described clothing as a visual metaphor in his compilation; Fashion, Culture and Identity:

"As visual metaphor the clothing that is dress (one should perhaps distinguish between the two) is capable of communicating many things including something as subtle, for example, as the wearer's reflexive awareness..."

This is what has made fashion companies responsible for customer care at the same time, when they were thinking to be profitable. You can find friendly policies of such companies towards its employees, suppliers and customers. Together with the advertising campaigns, Fashion Weeks with new designs and colors, serve additionally to promote new concepts. These Fashion Weeks not only display an array of new products, but also serve to communicate with the audience visually. Dresses and accessories worn by models doing catwalk, are more lively and enthralling than the mere display on mannequins. Normally with a range of Fall, Spring, Summer and Winter collection, Fashion Weeks boost market demands and promote its associated businesses as well. Fashion Shows now have become cultural events which are happily sponsored by the corporate sector.

At modern day fashion companies, there is an underlying and long standing commitment to ethical trading, based upon the belief, that business can be both profitable and responsible. So, fashion companies believe that building meaningful long term relationships with employees, suppliers and communities is good business practice for them and is what the customers expect popular brands. This is, and always has been, the founding principle of different brands as Corporate-Social responsibility.

Fashion is not only a phenomenon for luxurious life, but this concept deals with humanity as well. True meaning of fashion is to put life at ease and to facilitate humanity with its respective life style. That is why, modern fashion companies are conscious for the fact of supporting special people of society with special needs. This phenomenon is causing fashion to be responsive towards special people.

Therefore, the market and its demands may vary from community to community. For example, the range may get different in a London store in comparison with the variety at a Singapore or China store. No doubt, in the modern world, 'East meets West' but climate, culture, sociology and psychological needs can force fashion designers and companies to provide a vast canvas for the diversity of customers worldwide. But there are few items that are evergreen. Jeans and Bags are such commodities that are always in demand and ask for the latest styles and comfort at the same time.

Modern day fashion is global, human, culture and society friendly. At one end it emphasizes collective psychology and trends of a society, and at the other end, it deals with the individual needs of customer care. Healthy trends, balanced life, and busy lifestyle are, what the modern fashion companies have to consider deeply. It is no more a matter of looking good and attractive, true fashion and accessories join comfort and trend together. Fashion companies are somehow, have become institutes that are shaping behaviors, psychology and healthy and innovative thinking. The concept of being relaxed and making others too, by wearing good looking, comfortable, trendy and eye-catching outfits in soothing or energetic colors, is the order of the modern day.

"The obstacles to recognition which they [elements] interpose give an extra fillip to the process of the recognition and increase our pleasure by providing a chain of difficulties to be overcome."
(Carl Thurston. The Structure of Art.p 39)